Here is an excerpt from toyota.com/future:
“That’s why we spend an average of nearly one million dollars an hour on R&D to develop the cars and technologies of the future…”
$1 million PER HOUR. This is an absolutely shocking statistic.
Toyota is extremely impressive. This commitment to research and development (along with spending the money very wisely) is why you see so many Priuses on the road today.
Toyota has more credibility than any other organization or person in the world when it comes to what technologies will work in the auto industry. And yet, the views of Silicon Valley start-up companies (e.g. Tesla), current government employees (e.g. Energy Secretary Steven Chu), and former government employees (e.g. Joseph Romm) seem to get much more attention in the media than what Toyota has to say.
Toyota is very optimistic about hybrids (with small batteries) like the Prius as a way to deal with the oil crisis right now and over the next several years. And over the longer term, the company is very optimistic about hydrogen fuel cell vehicles like the Toyota FCHV-adv which will be arriving at dealerships by 2015.
However, Toyota has repeatedly warned about the problems with plug-in hybrid vehicles and battery-only vehicles.
A lot more people need to start paying attention to what Toyota is saying about what future technologies will work in the auto industry instead of others who have FAR less credibility.
To learn more about Toyota hydrogen fuel cell vehicles, click here.
[Photo credit: Toyota USA Newsroom Image Library]
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